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The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

Advertising. Public relations --- #SBIB:309H2800 --- #SBIB:AANKOOP --- Reclame: algemene werken --- Advertising --- Advertising. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- E-books --- Publicité

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This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.

Advertising. Public relations --- Product strategy --- Advertising --- Brand name products. --- Brand name products --- E-books --- REFERENCE --- Consumer Guides --- Commerce --- Business & Economics --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks

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Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.

Advertising --- #SBIB:309H2800 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Reclame: algemene werken --- Advertising. Public relations --- Reclame --- Reclamestrategieën --- Reclame-effecten --- Effectiviteit --- Reclame-effectiviteit --- Reclamestrategie --- Advertising. --- Industrial publicity. --- Publicity, Industrial

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Advertising --- Sales promotion --- Publicité --- Ventes --- Case studies. --- Cas, Etudes de --- Promotion --- #SBIB:309H2812 --- #SBIB:309H2820 --- #SBIB:AANKOOP --- Marketing, consumentengedrag, consumentisme --- De reclameboodschap: algemene werken --- Social Sciences and Humanities. Marketing --- Marketing Research --- Marketing Research. --- Publicité --- Marketing --- Selling --- Case studies

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Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand.

Advertising --- #SBIB:033.AANKOOP --- #SBIB:309H2800 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Reclame: algemene werken --- Advertising. --- Advertising agencies. --- Advertising business --- Agencies, Advertising --- Agents --- Social Sciences and Humanities. Communication Studies --- Public Relations. --- Reclame --- Reclame-effecten --- Effectiviteit --- Reclame-effectiviteit --- E-books --- Rate of return. --- Return of advertising --- Rate of return --- Return